The German Football Association is the governing body of all football associations in Germany. There is no bigger sports association in the world. The DFB is not only responsible for the German championship and the German Cup of both men and women but also the junior and amateur teams. The flagships are obviously the national teams that already won several titles throughout the years. M11 produces the DFB fan club radio during every home game which will be streamed on Facebook. Maik Noecker and his team also comment the events live from the stadium for those who can’t be there.
FC St. Pauli.
The football club FC St. Pauli from Hamburg has played a major role in the Hamburger sports scene since its establishment in 1910. However, the club from Millerntor not only convinces through its abilities on the field but also through its attitude and engagement. Since 2012 Maik Noecker produces a format to support the activities in football. He also talks about the successes of the amateur sports and campaigns against racism and homophobia. It all happens during a live chat from the backstage an hour before each home game starts. „FC St. Pauli TV live“ will also be available during the current season on Facebook and later on the club’s homepage.
Levis Strauss & Co is one of the largest clothing manufacturers and global leader in jeans. The products can be bought in 500 stores in more than 100 countries around the world. It all started 1853 as invention for the American worker and soon developed into a uniform for miners, cowboys, rebells, rockstars, presidents and ordinary men and women. But Levi’s is much more than just clothing. It’s a lifestyle, a way of expressing oneself, to embody values and to tell stories. Through music but also through football. M11 combines the clothing and the sense of life that Levis’s represents with football and fan culture.
Since the football season 2017/18 Sky shows the format „Meine 11“ in which the private lives of football players or other personalities are shown. In addition to the stars’ favorite songs, it is mainly about off-field topics. Presenter Maik Noecker drives around the country in a customized RV and visits different stadiums.
For years now Volkswagen is known for its engagement in the football world. The German car manufacturer shows its different activities through its claim „we drive football“: from club sponsoring, junior football and the general football culture to the German Cup. Since 2017 M11 regularly produces an interactive live talk which airs on the match days of the German Cup on Facebook. In it, the protagonists from the podcast „Fussball MML“ Micky Beisenherz, Maik Noecker and Lucas Vogelsang discuss the events surrounding the game.